Why It Was Important For KIA To Jump On TFC Support In The Community

In the past  20+ years, Toronto FC is the only team that has competed in a North American championship. The 2016 season was a glorious year for the long awaited success and support as Toronto FC missed out on the club’s first MLS championship title by a fraction of an inch.

The question to ask is why would an auto manufacturer invest and sponsor the one-time laughingstock of the league when they could vie for the bigger MLSE clubs like the Maple Leafs or The Raptors? With football (gotta get rid of the word soccer), no matter where you are around the world, it starts in the community.  

Kia Canada Inc. has demonstrated the brand’s power to surprise by rewarding Toronto resident and loyal Toronto FC fan, Geoff Post, with a one-year lease on a brand new 2017 Kia Sportage. Mr. Post won the vehicle in the Score a Sportage promotion and is thrilled to have a new set of wheels for the MLS postseason.

In 2012, Kia, with support from it’s founding partner Kia Canada, Toronto FC opened it’s doors to the Kia Training Ground and Toronto FC Academy. Located in Downsview Park, KIA training ground represents a $21 Million investment made by Toronto FC and Maple Leaf Sports & Entertainment in the future of Canadian soccer.

After benchmarking some of the top soccer practice facilities in Europe, United Kingdom, and North America, KIA Training Grounds includes three full-size grass fields (two heated), four artificial fields, including two with air supported bubbles for year-round use, and a 40,000 square foot field house that has locker rooms, training facilities and team offices. There is also a physiotherapy and rehabilitation area, private and cafeteria style dining, and a video presentation centre.

All these efforts obviously is an understanding and strong investment into Toronto FC. From the supporters level to the next generation of players in the academy, KIA Canada has been pivotal in the club’s success. The auto brand will become synonymous as Carlsberg has been for the English Premier League.  

Keep us the great work KIA!

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